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Posts Tagged ‘dc entertainment

DC’s NEW 52 Sales Figures Some Historical Perspective from Newsarama

DC Comics Everything Depends on winning back the readers they have lostDC Comics future depends on winning back readers they have lost and fans they have alienated in years of mishandling the marquee characters like Batman and Catwoman in time to capitalize on mainstream interest generated by The Dark Knight Rises and related offerings.  The sales figures from the first weeks are largely curiosity buys and collectors buys, and reveal little about how serious the new Warner Bros.-driven DC Entertainment is about righting past wrongs of the old DC Comics.  But Newsarama provides an interesting analysis of the first wave of sales numbers from the limited perspective of those who never left the comics bubble.

To give some perspective to DC’s sales achievement of print comics so far during the months of August and September, Newsarama gathered some historical sales figures for comparison.

– DC has reported that two New 52 titles sold more than 200,000 copies on their first printing: Justice League #1 and Action Comics #1.

– The last time one comic sold more than 200,000 copies was the Amazing Spider-Man issue with U.S. President Obama on the cover in January 2009.

– The last time DC hit the 200,000 was the Brad Meltzer/Ed Benes issue of Justice League of America #1 in August 2006, with 212,178 copies that month.

– According to Bob Wayne, DC’s senior vice president of sales, the total number of the Meltzer JLA issues sold is DC’s prior 21st Century “high water mark” for Justice League. It was achieved with multiple printings. According to Diamond’s publicly released sales figures, the total sales over several month was 238,353.

– “The historical sales number for that 2006 issue of JLA accumulated over three months,” Wayne told Newsarama. “I expect we’ll exceed it within three weeks.”

– DC reported that eight additional titles have surpassed sales of 100,000 copies. It’s been rare for the last few years that any comic sells more than 100,000 copies during a sales month. To give context to the achievement, the last time a DC comic sold more than 100,000 copies was in June 2010 with Batman #700, which sold 104,755 copies.

– To give further perspective to the number, DC’s top-selling comic this year, Flashpoint #1, did not top 100,000 sold in a month, instead topping out in May at 86,981. DC’s second level comic during the event, Green Lantern, which is also its recent top-selling regular title, has been selling in the 70,000-75,000 range for the last year.

– Nine comics with sales above 100,000 copies from one publisher in a month is also rare. According to Newsarama’s research the last time there were nine comic titles selling more than 100,000 copies from one publisher was in May 2007, when Marvel had 11. According to Comichron, 2007 was the high-water mark in yearly sales since 1997, with over 85 million units sold.

via Newsarama.com

See related:
Alan Grant and Norm Breyfogle Retro-active: a vintage interview with the star Batman creative team DC Comics has brought back for Batman Retroactive
DC Comics relaunch… enough to repair the damage?
Retroactive: Can DC Comics Win Back Lost Readers?
DC Retroactive: Batman – The ’80s

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DC Comics: The New 52 Extended Commercial

Yesterday, Gotham Trending showed the 30-second spot DC Comics rolled out to advertisetheir upcoming company-wide relaunch to win back the fans they have lost.  Recognizing they cannot use the usual channels of comic shops and comics-related websites, because the people they need to reach left long ago, these new ads will air in movie theaters as part of Cine First Look trailers and on television.

Today we have the extended version:

See Related:
New 52 Event: Jim Lee and Geoff Johns at Midtown Comics in NY Times Square August 30th
DC Comics: The New 52

Written by Gotham Trending

08/18/2011 at 1:27 pm

DC Comics: The New 52

DC Comics understands that if their upcoming company-wide relaunch is to win back the fans they have lost, they cannot do it through comic shops or comics-related websites, because the people they are trying to reach left long ago, and with no intention of returning.  This 30-second trailer will air on television and in theaters to promote the September relaunch of its superhero line.

Written by Gotham Trending

08/17/2011 at 9:30 am

Warner Bros. and DC Entertainment at Comic-Con: LOVE BITES

Comic Con 2011 The Vampire Diaries stars turn out for Warner Bros and DC Entertainment

Comic-Con DC Entertainment and Warner Bros
THE VAMPIRE DIARIES stars Paul Wesley (left), Nina Dobrev and Ian Somerhalder with SHAMELESS star Justin Chatwin (right) at the Warner Bros./DC Entertainment Comic-Con 2011 party at FLOAT, atop the Hard Rock Hotel San Diego.

© 2011 Warner Bros. Entertainment. All Rights Reserved.

Warner Bros. and DC Entertainment at Comic-Con: LOSTIES, FOUND

Comic Con 2011 Warner Bros DC Entertainment Lost stars Michael Emerson Jorge Garcia
Comic-Con DC Entertainment and Warner BrosPERSON OF INTEREST star Michael Emerson (left) and ALCATRAZ star Jorge Garcia (right) stage a mini-Lost reunion at the Warner Bros./DC Entertainment Comic-Con 2011 party
at FLOAT, atop the Hard Rock Hotel San Diego.

© 2011 Warner Bros. Entertainment. All Rights Reserved.

Warner Bros. and DC Entertainment at Comic-Con: WORLDS COLLIDE

The introduction of Conan O’Brien’s animated hero “The Flaming C” was the first signl that Warner Bros. was bringing a new, entertainment-focused sensibility and expertise to the newly reformed DC Entertainment division.

Comic Con Warner Bros DC Entertainment alcatraz conan obrien flaming c

Comic-Con DC Entertainment and Warner Bros
ALCATRAZ star Jorge Garcia (left), THE VAMPIRE DIARIES star Ian Somerhalder (center) and talk show host/The Flaming C co-creator Conan O’Brien (right) at the Warner Bros./DC Entertainment
Comic-Con 2011 media cocktail party on Friday, July 22, at FLOAT, atop the Hard Rock Hotel San Diego.

© 2011 Warner Bros. Entertainment. All Rights Reserved.

Warner Bros. and DC Entertainment at Comic-Con: HOT IN ANY UNIVERSE

A touch of Old Hollywood Glam at Comic-Con, courtesy of Warner Bros. and DC Entertainment

Warner Bros./DC Entertainment Comic-Con 2011: FRINGE stars Jasika Nicole (left), Blair Brown (center) and John Noble (right)

Comic-Con DC Entertainment and Warner BrosFRINGE stars Jasika Nicole (left), Blair Brown (center) and John Noble (right) at the Warner Bros./DC Entertainment Comic-Con 2011 media cocktail party at FLOAT

© 2011 Warner Bros. Entertainment. All Rights Reserved.