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The Dark Knight Rises Trailer shatters records with 12.5 million first day downloads #itunes #TDKR

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Excited about The Dark Knight Rises trailer?  You’re not alone.

A press release from Warner Bros. declares that the new trailer was viewed more than 12.5 million times in its first 24 hours,  shattering the record for most combined downloads through the iTunes Movie Trailers site and the iTunes Trailers iOS app for iPhone, iPad and iPod touch.

Now “Shattering records” is a common term for this sort of thing, but Warner Bros is specific:

“breaking the previous record by well over two million”

The fire is rising indeed.

Savvy watchers are giving a lot of the credit to the “Big 3”  approach.  The appeal of this movie is Batman, Catwoman and Bane.  The Bane-heavy prologue was thrilling, but there was no taste of Batman, only a fleeting shot of Bale in the batsuit and a similar shot of Anne Hathaway’s Selina Kyle and Catwoman in costume.

The Official Trailer remedied that, putting the emphasis where it belongs, on the Big 3.

The Dark Knight Rises is Christopher Nolan’s third and final installment of his Batman trilogy, starring Christian Bale (Batman/Bruce Wayne), Anne Hathaway (Selina Kyle/Catwoman), Tom Hardy (Bane), Gary Oldman, Michael Caine, Morgan Freeman, and other Nolan alums Joseph Gordon-Levitt and Marion Cotillard, to be released by Warner Bros. July 2012.

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The Dark Knight Rises Official Trailer 

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