Brands That Get Their Game On Score Points with Women (via Imagine That)
Batman: Arkham City, the sequel to popular Batman: Arkham Asylum, ran into unexpected resistance when it rolled out Catwoman as a player character in an unpopular goggle costume from comics that fans, particularly female fans, associate with a degrading origin and portrayal of the character. It’s the kind of stumble games can ill-afford as a three-month analysis of women at NBCU’s Brand Power Index reveals women’s influence is on the rise in the typically male-dominated gaming world.
Historically, once women enter a market, their influence is quickly felt, since their individual discretionary income is typically on par with men’s but their say in expenditures of family’s disposable income is greater.
via Imagine That