Top Posts of the Week: From Oh So Sexy Anne Hathaway to Oh So Hepburn Selina Kyle, with Oh So Green Kim Kardashian in between, this week was all about the women of Gotham

The women of Gotham City dominated this week’s top posts, from Anne Hathaway’s ever popular runway appearance in a see-through blouse to Kim Kardashian dressed as an Uma Thurman Poison Ivy last halloween to Selina Kyle’s “Very Hepburn” appearance on the set in haute couture chanel, so classy no one could decide if it was more Katherine or Audrey…

1. Anne Hathaway, Selina Kyle/Catwoman in The Dark Knight Rises: so very good at being bad (via Sexy Girls Dressed)
2. The Dark Knight Rises Set Photos: Bane
3. Christian Bale is Bruce Wayne / Batman in The Dark Knight Rises
4. Arkham City Epic Fail on Catwoman Costume
5. Batman Merch: Joker Tshirt of the Day
6. Batman and Catwoman Cosplay: The Best of Dragon Con
7. Kim Kardashian’s Uma Thurman-style Poison Ivy on Halloween
8. Bane Mask, Other Batman Items coming up for sale in Movie Memorabilia Auction
9. Batman Merch: Riddler Converse
10. Overheard on the Social Networks: Selina Kyle is “Very Hepburn”

Searches:

tom hardy bane
christian bale
anne hathaway catwoman
selina kyle
catwoman arkham city

Batman Merch: Joker Tshirt of the Day | TDW Geeks

Why is Joker merch so popular?  We have to assume it’s becauase everyone is afraid not to like it.  Or it’s the hair.  Looking at this shirt, it’s the hair.

Thanks to The Daily What for not letting this gem of a Dark Knight shirt, or actually a Joker shirt, pass unnoticed.

Joker Tee of the Day: DracoImagem‘s aptly-named typographical Joker tee “A Type of Joke,” should put a smile on your face.

Or on your shirt, I suppose. Why so serious?

The Dark Knight Rises Location Photos: Gotham City

Pittsburgh is being dressed for another day standing in for Gotham City in Christopher Nolan’s The Dark Knight Rises.  Batman fans who played the “Why So Serious” viral before The Dark Knight may recall St. Swithuns Catholic Church which was instrumental in finding birth records in the online scavenger hunt which tied certain Gotham citizens to the Maroni crime family.

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Batman at Comic Con: The Dark Knight Viral Remembered

Batman at Comic Con: The Dark Knight Viral Remembered

The trick with Comic-Con, as Warner Bros. learned the hard way with “Batman Begins,” is that the rabid audience thinks they’re entitled to see exclusive footage first, and they get nasty when the filmmakers don’t deliver.

The reality Comic-Con attendees and comic book fans in general never want to acknowledge is that they are a tiny minority of the movie-going public and their demands cannot supercede opportunities like the one Harry Potter and the Deathly Hallows Part II presented this past week, for Warner Bros to release the first teaser trailer to a world-wide audience on the biggest movie-event of the year.

The situation was similar in 2007 when the second Nolan installment The Dark Knight was filming and there was no new footage to launch at Comic Con.  Instead, Nolan and Warner Bros devised an ingenious scavenger hunt kicking off the TDK viral Part 1:  Why So Serious focusing on the Joker, while keeping Harvey Dent in reserve for a second viral closer to the movie’s opening.

It all started at whysoserious.com, the movie’s viral marketing site, with a scavenger-hunt challenge that would require fans on the ground to partner up with friends online to unlock an exclusive Joker photo (seen here) and teaser trailer.

July 26, 2007 – At the San Diego Comic-Con, “Jokerized” $1 bills are found that lead to Whysoserious.com, a page advertising for jobs as Joker henchmen. The page includes coordinates to a location near the convention center and a countdown clock set to go off the next morning at 10am.

Batman at Comic-Con Launch of the Dark Knight Viral Scavenger Hunt

Batman at Comic Con Launch of the Dark Knight Viral First Look at Joker

July 27, 2007 – Hundreds gather at the time and place listed on Whysoserious.com. At 10am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the first teaser trailer for The Dark Knight.

July 30, 2007 – Whysoserious.com is shut down and replaced with Rent-a-clown.com, a clown rental company whose “employees” are the fans from Whysoserious.com. The page contains the message “made you look” hidden in its source code.

See Related:
The Epic Conclusion to the Dark Knight Legend
Different company doing The Dark Knight Rises viral

Different company doing The Dark Knight Rises viral

So far, all that’s happened is a twitter campaign where the #thefirerises hashtag revealed a picture of Tom Hardy as Bane as it was tweeted.  There is no confirmation that the youtube videos circulating are at all official.  The timing argues against it, since it coincided with DC Comics announcing their Flashpoint reboot and relaunch of all comics titles, and Arkham Asylum releasing a new Catwoman trailer which reveals she will be a playable character.  Professional virals tend to be timed better, when they will not have to compete for the fandom’s attention.

One thing that has been confirmed, 42 Entertainment which orchestrated the I Believe in Harvey Dent campaign for The Dark Knight will not be doing the viral for Christopher Nolan’s third outing The Dark Knight Rises.

While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment will not being running the viral campaign for Warner Bros.’ The Dark Knight Rises. This will disappoint many fans who followed the viral marketing company’s exquisite execution of the “Why So Serious?” campaign for The Dark Knight. While the reason for the WB not chosing 42E for TDKR is unknown, my source tells me that the individuals who actually worked on the WSS campaign are no longer with 42 Entertainment, so that may have something to do with it.  More

via movieviral.com